Building safe systems in a messy world.

I design data strategies that shape safer products and smarter decisions.

Portrait of Soujanya Cheruvu
About

Rooted in data. Built with teams. Designed for impact.

I'm a product-focused risk professional with a passion for building systems that balance growth and safety. Over the past 8+ years, I’ve worked across fintech, crypto, and banking—designing fraud and AML solutions that are not just smart, but scalable. Whether it’s onboarding, transactions, or behavioral signals, I build data systems that protect customer journeys without adding unnecessary friction.

My work spans the full stack: data architecture, feature engineering, experimentation, and decision systems. I’ve led risk analytics, launched ML models and rules, and built tools that reduced fraud, improved conversion, and guided high-impact product changes. I’ve also partnered closely with product teams to uncover user friction, run A/B tests, and drive smarter product decisions rooted in real behavior.

I thrive in messy, high-stakes environments—where clear thinking, good data, and fast execution matter. Whether it’s fraud prevention or product growth, I bring structure, speed, and strategic focus to help companies scale responsibly.

Expertise

My key areas of expertise.

I design and scale data-driven systems that protect against fraud, strengthen compliance, and unlock product growth.

Fraud & Risk Engines

End-to-end design of fraud and AML systems across identity, onboarding, and transactional flows. Combines rule-based detection with machine learning to support real-time decisions, scalable risk ops, and adaptive controls.

Product Analytics

Deep dives into user behavior, conversion, adoption, and friction across key journeys. Involves launch analysis, experimentation, and metric monitoring to guide product decisions and unlock growth opportunities.

Applied ML Workflows

Full-lifecycle delivery of machine learning workflows — from problem framing and feature engineering to model training, evaluation, deployment, and ongoing monitoring. Prioritizes clarity, performance, and impact.

Data Communication & Enablement

Designing clear, useful tools that bring data into everyday decisions — from dashboards and scorecards to reporting flows. Focused on helping teams act faster and align better through data that actually makes sense.

Let’s build products that are smart, safe, and built to last

I’m always up for good conversations around product, data, or risk. If something sparked your interest — let’s connect.

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